Cracking the code of human behavior
to drive desired business outcomes
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The Greenlight Research Institute has helped take the practice of relationship management from a fuzzy notion to a proven science.
With a basis in the relational mindsets first explored in Keith Ferrazzi's pioneering book Never Eat Alone, the Institute has spent the better part of a decade looking into the neurochemistry and tribal behaviors that make relationships so critical to all aspects of human endeavor, with particular focus on business productivity and organizational change.
The Institute has worked with curriculum designers at Ferrazzi Greenlight to capture that scientific understanding in methodologies that coach relational behavior into the DNA of individuals and organizations. Tuning based on emerging research and field experience has improved the financial and productivity returns. Greenlight Research Institute can now document the level of hard ROI available via "soft" skills focused on improving relationships.
The institute has also documented the improved effectiveness of an experiental, in-the-field, mission-based approach over classroom learning. Our study of Ferrazzi Greenlight interventions for client companies shows development of lifelong relationship habits that produce sustainable ROI. Three-ring lesson binders that sit unused after everyone leaves a classroom do not produce comparable positive results.