Cracking the code of human behavior
to drive desired business outcomes

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The work of Greenlight Research Institute has been widely cited in academic publications, research papers, and books.


Nascent Leadership Behaviors,” American Journal of Business Education,  Dennis L. Payette and Anthony F. Libertella (Adelphi University), USA June 2011

Stealth Marketing: How to reach Consumers Surreptitiously,” California Management Review, Andrew M. KaiKati and Jack G. Kaikati, Summer 2004 (full paper can be downloaded)

Can Learning Theoretical Approaches Illuminate the Ways in Which Advertising Games Effect Attitude. Recall and Purchase Intention,” International Journal of Electronic Business Management, Vol. 9, No. 4, Mengkuan Lai and Ya-Shin Huang, 2011

It’s Only Just Begun: Strategies for Staying Successful as a New Partner,” Law Practice, Janet H. Moore, July/August 2007


Total Leadership: Be a Better Leader, Have a Richer Life,” by Stewart D. Friedman, Harvard Business Press, 2008

Blind Spots: Achieve Success by Seeing What You Can’t See,” by Claudia M. Shelton, John Wiley & Sons, Inc., 2007

Supervising Student Teachers, the Professional Way,” by Marvin A. Henry and Ann Weber, Rowman & Littlefield Education, 2010

Built for Change,” by T.D. Klein, Greenwood Publishing Group, 2010

The Procrastinator’s Guide to Marketing,” by Mary Eule Scarborough and David A. Scarborough, Entrepreneur Media, Inc., 2008

Thinking Outside the Box,” by Carol Smallwood, 2008

White papers

An Antidote to Cynicism,” Leader to Leader (Hesselbein & Company), Frances Hesselbein, Summer 2010

“The Times They Are A-Changin’,” McClean Budden, February 2007