Cracking the code of human behavior
to drive desired business outcomes
Subscribe to Keith Ferrazzi Mailings
The Think Tank of Ferrazzi Greenlight
Greenlight Research Institute's Laboratory: Global 1000 Organizations
The Greenlight Research Institute's overriding goal is to crack the code of individual and organizational behavior that drives desired business outcomes.
Our research team applies extensive training in management, marketing, psychology, and the creation and analysis of individual and group assessment instruments in the laboratory of Global 1000 businesses.
Sponsored Secondary Research
Our work on behalf of and in partnership with thought-leading academics and organizations usually begins with secondary research run through the filters of relational science and the closely related science of behaviorism.
The institute's applied research includes measuring the effectiveness of interventions that tap the power of intentional relationship management and coaching of behavior change to improve individual satisfaction and organizational results.
Primary research tests the broader applicability of such interventions via analysis of the historic record of similar management practices versus individual career success metrics and organizational financial data.
The institute integrates cutting-edge scientific theory with Ferrazzi Greenlight's experiential knowledge from 10 years of working closely with many of the world's most iconic organizations. The result is constant refinement of solutions that are scientifically sound and real-world proven.
Our outputs include sponsored research with partner organizations, publications in leading business journals, our own thought-provoking blogs, research-based methodologies codified by Ferrazzi Greenlight's curriculum design team, and an increasing pace of research-based management books including 3 targeted for publication in 2013 and early 2014.